All the signs you use to organize and promote your business are important, but an open/closed sign is an indispensable piece you shouldn’t overlook.
Signs are a quick way to communicate with your customers. They’re the first thing customers see upon pulling up to your building, guiding them throughout their entire visit. One sign that doesn’t get enough credit for driving customer success is an open/closed sign.
Using an open/closed sign properly should be an integral part of your signage arsenal. Continue reading to learn more about properly integrating signs into your business.
The Purpose of Open/Closed Signs
You might think it’s obvious when a business is open or closed, but without a sign, it’s not always straightforward. Just because the lights are on and people are inside doesn’t mean a building is open. An open/closed sign will prevent confusion and alleviate potential customer frustration.
You can also use open/closed signs to convey business hours or other essential information. One simple sign can work wonders to build goodwill for your business.
Types of Business Signage
If you’ve ever been in a store or building that lacked adequate signage, you know just how essential signs are for office organization. The following four types of wayfinding signs are all critical to keeping a business running smoothly:
- Identification – Identification signs are the most common type of sign you might find around a building. These signs let people know they have arrived at their destination. Door plates like “Accounting” or “Marketing” are examples of identification signs. These signs should be clean and uncluttered so anyone can understand them instantly.
- Informational – Informational signs pertain to the entire facility, rather than one single location. An open/closed sign is an excellent example of this type of wayfinding solution. This also includes business hours, Wi-Fi details, address numbers, elevators, etc. Naag Tag can help you customize your informational signs to fit your business’s unique needs, such as a parking sign for expectant mothers or custom restroom signs.
- Regulatory – Regulatory signs establish what is and isn’t acceptable in your facility. This signage is usually bold, clear, and concise. You should use these signs when you cannot afford any ambiguity. Phrases like “caution,” “no smoking,” or “no pets allowed” are all examples of regulatory signs.
- Directional – Directional signs generally have arrows or left/right indicators guiding people around the building. These signs reassure customers along the way to their destination. For example, since most buildings don’t allow smoking inside, you may want to post a directional “smoking area” sign to designate suitable smoking locations.
Reasons Why Signage Is Necessary for Any Business
When used properly, signs can set your business apart from the competition. Here are several reasons why you need to add custom engraved signs to your building:
- Organization – Proper signage can transform a confusing, convoluted office into a streamlined operation. Signs help keep people, places, and things as organized as possible. At Naag Tag, we offer various informational and directional signs that are perfect for reception desks, hallways, corridors, and door numbers to ensure your office is as organized as possible.
- Marketing Strategy – Traditional, rustic, artistic, and modern are just a handful of the different styles of signs available for your business. Signage today includes door plates, open/closed signs, and other engraved signs that convey your brand’s message while grabbing attention. Your business can become the talk of the town with noticeable and memorable signage.
- Freedom of Design – When you customize signs for your business, you have total control over the design process. At Naag Tag, we offer rectangle signs, custom-shaped office signs, L-shaped and tent-shaped standalone signs, conference room slider signs, and many more.
- Cost-Friendly – Customizing your signs means you can confidently work around your budget. The total cost will vary based on the size of your signs and the amount of detail you desire, but it’s ultimately all up to your needs and financial allowances.
- Keep Customers Informed – Communication is a key part of customer retention. Interior or exterior signage is one of the best ways to help keep customers informed. Signs can convey updates, deals, new promotions, or anything else you need to convey.
The Best Signs for Your Business
If you’re ready to give your signage a facelift, Naag Tag can help! Here are a few of our most popular selections:
- Curved door signs with plastic inserts – Curved signs are one of the most universal options for door plates today. These signs emphasize your message and help strengthen your business’s overall design. These can be customized by color, font, name, and title.
- Custom door slider signs with engraved slider pieces – Slider signs are incredibly convenient to install and use. They allow you to put your custom text on either side of the sign. They also include a slider piece that can be engraved with a tailored message. These signs are perfect for providing information in hospitals, conference rooms, personal offices, and more.
- Stock Engraved Signs – We have numerous stock engraved signs for every nook and cranny of your business, including “no smoking,” open and closed, directional, disability and wheelchair accessibility, restroom, ADA braille, no soliciting, exit signs, and more.
- Double-Sided Corridor Signs With Text – Designed to be mounted above doorways, these hallway signs have the same text engraved on both sides of the sign. This creates easy visibility regardless of which direction someone is walking down the hall.
Choose Naag Tag for All of Your Signage Needs
If you want to take your building to the next level, installing an open/closed sign or other informational signs will improve navigation, streamline your branding, and more! Choose Naag Tag for high-quality office signs to fit any industry and situation.
We’re an engraving company specializing in name tags, desk plates, custom signs, license plate frames, and so much more. Shop our endless selection of products today or reach out to us at naagtag@naagtag.com or call us at 1-800-242-6224 with any questions.