When designing your store, installing proper signage, including door plates, is essential if you want to attract customers and drive sales.
Signs provide many benefits to your store, but if done incorrectly, they can cause overstimulation and confusion. Today, we’re helping you avoid these mistakes by talking about the best types of signs that will help your business and how to use them.
Types of Wayfinding Signs for Your Store
Wayfinding signs are those that provide direction. They exist to help customers find their way around without complicated layouts or lengthy explanations. Proper signage helps customers find what they need with ease. Continue reading to learn more about the four different types of wayfinding signs:
- Identification – These are the most common type of wayfinding signs. They exist to help patrons know that they have arrived at their destination or that they are in the wrong place. A great way to incorporate identification signage is with door plates, such as double-sided corridor signs. For example, you could use these to identify the customer service location for easy access. At Naag Tag, all of our corridor signs are completely customizable, so they are sure to fit all of your business’ needs.
- Directional – Directional signs reassure customers along their way to their destination. These kinds of signs generally have arrows or left/right signals guiding people where they need to go. For example, since most stores don’t allow smoking inside, you may want to post a directional “smoking area” sign to let people know where smoking is allowed. These custom signs are engraved with text and graphics for a clean and professional look.
- Informational – Informational signs refer to the overall facility instead of just one particular location, like identification signs. These kinds of displays are meant to answer questions before they even need to be asked. This includes things like business hours, COVID-19 policies, and restroom locations. Naag Tag can help you customize your information signs to provide clarity to your clients.
- Regulatory – Regulatory signs are generally big and bold. These are a proactive form of wayfinding that sets limits and boundaries. Things like “caution”, “no smoking”, or “no pets allowed” are all examples of regulatory signs. An easy way to incorporate this type of signage is with slider door plates. For example, you could print the words “employees only” on the sliders, so that customers know which area they should not enter.
Benefits of Proper Signage
Having proper signage in your store provides endless benefits to both you and your consumers. Here are a few examples:
- Signs help you communicate with your customers.
- They provide a competitive advantage.
- They are very cost-effective to implement.
- They are an easy way to drive foot traffic.
- They help customers find their way around.
- They increase sales opportunities.
- They can help you provide accessibility to all customers.
Check out Naag Tag for High-Quality Door Plates
At Naag Tag, we offer a variety of laser-engraved door plates that will help your store run smoothly. They’re completely customizable and come in a variety of sizes and finishes.
We’re an engraving company specializing in name tags, name plates, license plate frames, wall plaques, custom signs, and more! Reach out to us at 1-800-242-6224 or email us at naagtag@naagtag.com with any questions you may have.